Top 5 Social Apps Performance in Brazil: Q1 2024

In the first quarter of 2024, the top 5 social apps in Brazil—Instagram, TikTok, Facebook Lite, Threads, and ComLive - Live Video Chat—demonstrated diverse patterns in downloads, revenue, and active users as per Sensor Tower's data.

Instagram saw a fluctuating revenue trend, peaking at approximately $273.7K in late February. Weekly downloads remained robust, ranging from 1.08M to 1.32M, while weekly active users hovered around 71M throughout the quarter, ending at 71.2M in the last week of March.

TikTok experienced a steady increase in weekly revenue, reaching around $236.1K by the end of March. Downloads showed a slight decrease over the quarter, starting at 1.07M and dropping to 887.7K. Active users fluctuated, ending the quarter at approximately 65.2M.

Facebook Lite maintained consistent revenue, peaking at about $21.2K in late February. Weekly downloads showed a notable increase, particularly in early March, reaching 782.1K. Active users saw a gradual decline from 92.7M to 89.7M over the quarter.

Threads did not generate any revenue but had varying download numbers, peaking at 795.2K in mid-February. Active users grew significantly in February, reaching 9.3M, but slightly declined to 7.98M by the end of March.

ComLive - Live Video Chat showed a steady increase in weekly revenue, peaking at $10.1K in late January. Weekly downloads declined gradually from 159.9K to 79.4K. Active users increased consistently, reaching 280.3K by the end of the quarter.

For more in-depth insights and detailed analytics, visit Sensor Tower.